Clients come in all shapes and requirements, if I may be accurate. They usually have no idea on what they want to include in their websites, and when they do, it’s usually an overload of functionalities or the opposite, when they want it dressed down and simple but have no idea how to do that.
In a nutshell, flat design can be summed up by the old proverb K.I.S.S. or “Keep it simple, stupid.” Flat design is based on the principle that web design must be simplified and return to a more classically digital look. Some have even called flat design so friendly to users that it’s user-centric…as in users are first and foremost in mind with this design approach.
Flat design, therefore, is a reaction and even a rebellion of sorts against excesses in web design. These excesses came from a mentality among some designers that they had to really wow their site visitors in order to keep them interested. As a result, they’d incorporate all sorts of gimmicky (though not necessarily useful) things into a site, such as flashy animations and illustrations.
From there, skeuomorphic design entered the fray, which, despite good intentions of bringing the familiarity of real life to the screen, actually incorporated more gimmicks in the form of drop shadows, falsely realistic textures and even real-object properties.
Sometimes it’s a texture, a type, a background image, a color scheme or even an icon. There are a lot of elements you can add to a web design to give it a retro or vintage feel. For this post, we’ve gathered a collection of sites that use this design style. So if you’re next project calls for a retro or vintage look, you should find plenty of inspiration here.
Can a web designer create a website without having sufficient knowledge of the content? The more important question is, will they be able to make the best website design for you?
Without content, the website layout and design will be based on assumptions and guesswork. If your intended content does not match the layout your web designer came up with, huge changes will have to be made to accommodate it.
On the other hand, you may choose to keep the design but revise the content. In this case, the design will be the factor that dictates the content of your website.
Here at ALA, of course, it’s preaching to the choir. But Seiden’s quick, clear framing of the case makes it a fine article to share with colleagues who believe front-end code doesn’t belong in a “real” designer’s practice.
So, should designers stop coding? There’s a bit truth to the observations, what you do learn influences how you work. But to stop designers from furthering their knowledge on coding is a totally different thought process and arguably relative.
(via Choc Chip Digital)