Making your design work

The most important thing about a design is not how it looks, although that is important too and cannot be disregarded. But we all know that in what we do, the most important thing is to make sure it’s going to work.

Bigger websites, better planning

There’s been a lot of talk this year about making websites simpler for visitors and creating engaging content, but the process is more complex than how it looks.

In fact, what may seem simpler on screen may actually be bigger and bulkier within.

The latest data from HTTP Archive shows that the average web page has grown in file size 26% in the past six months and 151% in the last three years. Web pages that were at a maximum of 1246 KB in spring are now around 1575 KB on the average.

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Know more on how you can plan well for bigger, more complex websites here.

Creating a Simple Responsive HTML Email

In this tutorial I will show you how to create a simple responsive HTML email which will work in every email client, including all the new smartphone mail clients and apps. It uses minimal media queries and a fluid width approach to ensure maximum compatibility.

Media Queries: Only Half the Solution

There was a time when media queries were quite enough to get responsive emails working in iOS and Android mail applications, both of which support media queries.

Since then, there has been a proliferation of mail applications created for both iOS and Android platforms, with varying degrees of support for responsive email development methods.

Continue reading ‘Creating a simple responsive HTML email here.’

How to use Keywords for SEO and Web Sustainability

Keyword optimization is a well-known strategy for helping people find your content, both through search engines and when searching within a website. But did you know that by following SEO best practices you could also be making your website greener? That’s because web servers and devices that consumers use to browse the internet both use electricity. A lot of electricity. And most electricity is generated by sources that are not renewable or clean.

The more findable content is, the less irrelevant content a person needs to go through to find what they are looking for. Fewer pages loaded means fewer server requests are being made, and that fewer photos and videos are being loaded. In some cases, the customer may also end up spending a little less time on their phone, tablet or computer. All of that results in tiny energy savings, and those savings add up.

Click here to read on ‘using keywords for SEO and web sustainability’.

How to Deal Effectively with Drastic Deadlines

Do you have a deadline problem? No matter how much time you have to do a project, do you always feel rushed? Do you frequently deal with deadlines that seem too drastic?

Don’t worry. You’re not alone in your deadline struggles. Most freelancers have trouble with deadlines at some point in their freelancing career. Web designers and developers are no different. In fact, most of them deal with tight deadlines all the time.

Here’s how you can ‘deal effectivity with drastic deadlines.

Deadlines are great. One meme circulating says deadline is the best motivation, that’s true at some point. But the problem with it is that you don’t want to be rushed into launching a project with half-baked goods. You want to be confident with your work so efficiency is key.